Internet Marketing and Privacy
For how long have offline marketers have been collecting data on consumers ? The Consumer ... read more »
The world of online privacy can often seem overwhelming. Privacy policies written in ... read more »
Most advertisements on the Web are not served or sold by the sites you see hosting them, but by third-party advertisers. These companies work with Web site publishers to provide the infrastructure technology behind the advertising and often sell advertising on the publisher’s behalf.
- Many of the major third-party advertisers are members of the Network Advertising Initiative (NAI). In 2000, the FTC approved the self-regulatory NAI guidelines. The NAI provides a list of its participating companies.
- At its core, the values of the NAI can be described as “notice and choice.” NAI companies disclose exactly the type of information that they are collecting on you (especially the key difference of whether it is personally or non-personally identifiable information) and then give you the option to opt-out.
- An area of online advertising to be wary of is “lead generation” advertising. These ads, consisting of flashing banners promising items such as a “free iPod!” are from non-NAI advertising companies. They often don’t disclose the items you must sign up for to receive the gift in question, and your personal data isn’t secure on these sites. Avoid using them completely.
Every day millions of Americans freely list personal details of their lives on social networking ... read more »
Perhaps just as much as they do with social networks, Internet users potentially reveal private ... read more »
As the future takes shape, there will no doubt be more companies that cross the line in trying to ... read more »