Internet Marketing and Privacy - April 02, 2008 10:42 PM
For as long as there have been consumers, marketers have gathered information about consumers in order to better target a marketing pitch. With the advent of Internet advertising in the 1990s, marketers gained another avenue to track consumer behavior to send targeted marketing offers. This guide provides an overview of the best Web resources for learning about off-line and online consumer targeting practices. It educates you about the data that marketing companies may be gathering about you, and offers advice on how you may be able to control the data that is gathered about you.