A screenshot of Hulu

Video Site Hulu Picks up the Pace

June 12, 2008 08:58 AM
by Liz Colville
A new deal with Viacom is pushing Hulu to the forefront of the online video market. The site has programming from over 50 television and movie content providers.

30-Second Summary

Hulu is a service of NBC Universal and News Corp. The site has been in talks with CBS, Time Warner, and Viacom, among others, this spring, and already syndicates content from several other major networks.

The deal with Viacom added “The Daily Show with Jon Stewart” and “The Colbert Report” to the Hulu lineup, putting MTV Networks on a list that includes NBC, FOX, and Warner Bros—but not CBS.

Hulu is marketed as an alternative, not a rival, to YouTube, providing free and legal full-episode content with minimal ad spots and higher-quality videos. But some networks, like CBS, are happy with the performance of their own sites, and have resisted partnerships with Hulu.

Viacom’s deal with Hulu is seen by some as a blow to YouTube, whose parent company Google was sued by Viacom last year over numerous copyright infringements stemming from user uploads of Viacom programming.

Headline Link: Viacom adds two top shows to Hulu

Background: Hulu launches, quickly adds programming

Opinions & Analysis: The appeal of Hulu

Hulu vs. YouTube
To Join, or Not to Join, Hulu

Related Topic: Viacom sues Google over YouTube copyright infringements

Reference: Hulu


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