Bill Gates

Microsoft Hopes Touch Technology Will Help Windows Grab Market Share

May 29, 2008 02:16 PM
by Liz Colville
Windows 7, set to launch in 2010, includes multi-touch functions similar to the technology used in the iPhone.

30-Second Summary

The technology used in Windows 7 is one way that Microsoft hopes to “change the way people interact with PCs in the future,” writes the BBC.

Though not slated for release until 2010, the features of Windows 7 suggest an improvement over Windows Vista, which has sold well despite poor reviews.

Apple became a pioneer of the multi-touch interface with 2007’s iPhone, though Microsoft is confident that its sizable market share will still edge out Apple’s multi-touch offerings. Apple is “fantastically successful and so are we and our partners. But it's a different job,” Microsoft CEO Steve Ballmer said at the All Things Digital conference in San Diego.

Microsoft’s operating systems are by far the most widely used in the world, employed by businesses large and small and the foundation for Microsoft software that connects businesses remotely.

The concept of multi-touch technology, which allows users to do things like paint or play the piano, as well as click, drag, and resize elements like photos, was developed by Jeff Han, who introduced the idea in 2006 while a computer science researcher at New York University.

Headline Link: ‘Microsoft demos ‘touch Windows’

Opinions & Analysis: Technology journalists on Windows 7

Background: Microsoft’s PC market share

Key Player: Jeff Han

Reference: Microsoft’s demo video for Windows 7


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