Dubai Counts Down to Famed International Horse Race

December 09, 2007 02:16 AM
by findingDulcinea Staff
As part of its bid to brand itself as the land of opulence, Dubai continues to market the World Cup race to equestrian enthusiasts the world over.

30-Second Summary

The Dubai World Cup, the brainchild of the sheikdom’s ruling al-Maktoum family, faced what would seem an insurmountable obstacle for many racing devotees: Islamic law outlaws gambling throughout the United Arab Emirates.

To compensate for this drawback, the event has upped the style stakes, shifting attendees’ attention toward the off-track pageantry, where well-appointed women turn out in their finest frocks and millinery for prizes such as vacations in Thailand and couture shopping sprees.

The BBC says of the annual event, “The growth of the race has mirrored the growth of the city since the mid-1990s, and the Dubai World Cup can undoubtedly take some credit for the city’s success.”

The event seems to be a likely vehicle for the emirate to promote itself, since the land can draw on a centuries-old tradition of equine husbandry. Oxford Business Group, a financial publisher covering the Middle East, writes, “According to horse-breeding lore, every thoroughbred in the world today descends from three Arabian stallions originally exported from this part of the world.”

Headline Links: The Dubai World Cup

Related Topics: The emirates become a luxury brand

The United Arab Emirates has been making headlines recently through buying substantial holdings in a number of international companies, such as Citigroup and Sony. The emirates are awash with petrodollars at present and eager to place investments to ensure revenue continues to be created when the region’s oil reserves inevitably run dry.

Background: ‘Where the stars come to play’

Reference Material: Guides to the World Cup


Most Recent Beyond The Headlines