Election 2008

Jae C. Hong/AP

Obama Style Becomes the New Fashion for Politicians

July 10, 2008 06:09 PM
by Christopher Coats
After securing the Democratic nomination, Ill. Sen. Barack Obama has seen his message and likeness co-opted both nationally and abroad.

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From Rome’s mayoral contest to a congressional race in the state of Georgia, the Democratic candidate’s words and image have been used to varying degrees by politicians hoping for a boost from the current campaign front runner.

Called “The British Obama” by The Spectator, Conservative leader David Cameron has been cited for adopting several phrases and a general approach similar to Obama’s in his quest to become the next prime minister of England.

Even before securing the Democratic nomination, Obama’s slogan “Yes, We Can” was seen popping up in the tight battle for Italy’s highest office, as Walter Veltroni adopted a campaign message of “Si, Puo Fare.”

On the other side of the political spectrum, Republicans have included Obama’s image in campaign advertisements against down-ticket Democrats who have aligned themselves with the senator in an effort to garner the support of Obama’s opposition.

However, one Oregon Republican took the opposite approach by producing a campaign commercial directly linking himself and his accomplishments to Obama.

Outside the political arena, the Democratic nominee’s likeness and slogans have popped up in Texas car commercials and an unfortunate Japanese cell phone advertisement featuring a small monkey.

Headline Links: Near and far

Background: New or reused?

Reactions: Homage not always welcome

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