Airborne Agrees to $23.3 Million False Claims Settlement
March 07, 2008 11:58 AM
by
findingDulcinea Staff
Makers of popular multivitamin supplement Airborne falsely claimed that the product cures and prevents colds.
30-Second Summary
Customers of Airborne, the popular multivitamin and herbal supplement, might want to find another cold treatment.
NPR reports this week that Airborne will pay out $23.3 million in a class-action settlement for making false claims. The manufacturers first said that their formula could prevent colds and then later claimed it boosted the immune system. Airborne was developed by former second-grade teacher Victoria Knight-McDowell.
"There's no credible evidence that what's in Airborne can prevent colds or protect you from a germy environment," David Schardt, a nutritionist at the Center for Science in the Public Interest, said in a written statement. "Airborne is basically an overpriced, run-of-the-mill vitamin pill that's been cleverly, but deceptively, marketed."
ABC questioned Airborne’s claims back in 2006. It found that the research that the company cites to back its claims was actually a two-man operation set up just to do the Airborne study. "I would never sit here and tell you that it's a cure for the common cold," the product’s CEO Elise Donahue told ABC. "What Airborne does is it helps your body build a healthy immune system."
Past Airborne customers can visit the Web site www.airbornehealthsettlement.com to file a claim. A refund is available for customers who can supply a receipt.
Tens of millions of adults in the United States take multivitamins and supplements, but the Mayo Clinic reports that there is increasing evidence that many may not provide the health benefits that they promise. In fact, some might even be harmful. Recently, Vitamin E supplements have come under scrutiny for increased risk of lung cancer.
Consumers should do their research before purchasing vitamins and other dietary supplements.
NPR reports this week that Airborne will pay out $23.3 million in a class-action settlement for making false claims. The manufacturers first said that their formula could prevent colds and then later claimed it boosted the immune system. Airborne was developed by former second-grade teacher Victoria Knight-McDowell.
"There's no credible evidence that what's in Airborne can prevent colds or protect you from a germy environment," David Schardt, a nutritionist at the Center for Science in the Public Interest, said in a written statement. "Airborne is basically an overpriced, run-of-the-mill vitamin pill that's been cleverly, but deceptively, marketed."
ABC questioned Airborne’s claims back in 2006. It found that the research that the company cites to back its claims was actually a two-man operation set up just to do the Airborne study. "I would never sit here and tell you that it's a cure for the common cold," the product’s CEO Elise Donahue told ABC. "What Airborne does is it helps your body build a healthy immune system."
Past Airborne customers can visit the Web site www.airbornehealthsettlement.com to file a claim. A refund is available for customers who can supply a receipt.
Tens of millions of adults in the United States take multivitamins and supplements, but the Mayo Clinic reports that there is increasing evidence that many may not provide the health benefits that they promise. In fact, some might even be harmful. Recently, Vitamin E supplements have come under scrutiny for increased risk of lung cancer.
Consumers should do their research before purchasing vitamins and other dietary supplements.
Headline Links: Airborne settles suit over false claims
Popular herbal supplement Airborne has agreed to pay $23.3 million in a class-action lawsuit over false advertising. The product, developed by an elementary school teacher, first claimed that its formula could prevent colds, and then later promised that it “boosts your immune system.” A nutritionist with the Center for Science in the Public Interest says that Airborne does not have any credible scientific evidence to back its claims.
Source: NPR
Customers who purchased Airborne can get a refund if they provide a receipt. "There's no credible evidence that what's in Airborne can prevent colds or protect you from a germy environment," David Schardt, a nutritionist at the Center for Science in the Public Interest, said in a written statement this week. "Airborne is basically an overpriced, run-of-the-mill vitamin pill that's been cleverly, but deceptively, marketed."
Source: UPI
Background: Does Airborne really stave off colds?
ABC News raised questions about the product’s claims back in 2006, when it found that the research that the company cites to back its claims came from a two-man operation set up solely to do the Airborne study. "I would never sit here and tell you that it's a cure for the common cold," the product’s CEO Elise Donahue told ABC News. "We don't know if Airborne is a … cure for the common cold. What Airborne does is it helps your body build a healthy immune system. When you have a healthy immune system, then it allows your body, on its own, to fight off germs."
Source: ABC News
Airborne customers who want a refund can submit a claim online. The settlement covers all Airborne products purchased between May 1, 2001, and Nov. 29, 2007.
Source: Airborne Settlement
An FAQ provided by the makers of Airborne is located at their Web site. It instructs customers to take Airborne “whenever your immune system needs support” and to repeat every 3 or 4 hours as needed.
Source: Airborne Settlement
Related Topics: Multivitamins—are they the best thing for you?
Tens of millions of adults in the United States take multivitamins and supplements, but the Mayo Clinic reports that there is increasing evidence that many may not provide the health benefits that they promise, and that some might even be harmful.
Source: Mayo Clinic
Vitamin E linked to lung cancer
American scientists found that taking high doses of Vitamin E supplements can increase the risk of lung cancer. This new research follows warnings about similar risks from excessive beta-carotene use.
Source: The BBC
Reference: Get the facts on dietary supplements
The National Institutes of Health’s Office of Dietary Supplements provides fact sheets on various vitamins and minerals to help people make informed decisions about taking supplements.
Source: Office of Dietary Supplements
The U.S. Food and Drug Administration's Center for Food Safety and Applied Nutrition regulates and monitors dietary supplements. The center's Web site offers an informational newsletter and recent announcements.
Source: Center for Food Safety and Applied Nutrition
Our guide to nutrition can help you improve your health without the use of Airborne.







