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U2 Pioneer 3D Technology to Recreate Concert
by
findingDulcinea Staff
The makers of the new U2 movie claim that technological innovations allowed them to capture the intensity of attending a live concert.
30-Second Summary
According to MarketWatch reviewer Jon Friedman, watching “U2 3D” really does rival the experience of actually being at a concert.
The new technology, which streamlines previous 3-D techniques, “has Wall Street and Hollywood drooling,” writes Friedman. "Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour," another film created with the 3-D technology, collected a record $29 million on Super Bowl weekend.
The simulated concert experience could create a new revenue stream by enticing into theaters an audience that would be reluctant to pay the cost of a ticket to the real thing. A ticket to “U2 3D” costs $15. In 2005, the Associated Press reported that “the average ticket to the Irish supergroup’s ‘Vertigo 2005’ tour was $96.94, but some seats went for as high as $160, not including fees.”
A company called 3ality Digital is behind the film. Its co-founder, Peter Shapiro, says this type of film will catch on in Hollywood not only because of the quality of the viewing experience but also because it is “pirate-proof.” The film is not made for home viewing.
The New York Times’ Matt Zoller Seitz described the movie as “not merely a technical landmark—shot entirely in digital 3D—but also an aesthetic one.”
Andy Greene of Rolling Stone thought “the film was really remarkable and makes every other concert I’ve ever seen in a movie theater seem flat and lifeless.”
The new technology, which streamlines previous 3-D techniques, “has Wall Street and Hollywood drooling,” writes Friedman. "Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour," another film created with the 3-D technology, collected a record $29 million on Super Bowl weekend.
The simulated concert experience could create a new revenue stream by enticing into theaters an audience that would be reluctant to pay the cost of a ticket to the real thing. A ticket to “U2 3D” costs $15. In 2005, the Associated Press reported that “the average ticket to the Irish supergroup’s ‘Vertigo 2005’ tour was $96.94, but some seats went for as high as $160, not including fees.”
A company called 3ality Digital is behind the film. Its co-founder, Peter Shapiro, says this type of film will catch on in Hollywood not only because of the quality of the viewing experience but also because it is “pirate-proof.” The film is not made for home viewing.
The New York Times’ Matt Zoller Seitz described the movie as “not merely a technical landmark—shot entirely in digital 3D—but also an aesthetic one.”
Andy Greene of Rolling Stone thought “the film was really remarkable and makes every other concert I’ve ever seen in a movie theater seem flat and lifeless.”
Headline Links: ‘U2 3D Movie Could Change Concert Movies’
MarketWatch’s Jon Friedman writes that the film uses new 3-D technology that creates an all-encompassing experience for viewers. “The financial potential of the 3-D technology has Wall Street and Hollywood drooling,” according to Friedman.
Source: MarketWatch
Opinion & Analysis: Movie reviews and ticket prices
“U2 3D” is “not merely a technical landmark—shot entirely in digital 3D—but also an aesthetic one,” writes Matt Zoller Seitz in The New York Times.
Source: The New York Times
“The band jumps off the screen during the entire performance—as does the frenzied crowd in the sold-out soccer stadium. When Adam Clayton takes the spotlight during ‘New Year’s Day’ it looks like he’s playing in your lap,” writes Andy Greene in Rolling Stone. He concludes, “Petty editing quibbles aside, the film was really remarkable and makes every other concert I’ve ever seen in a movie theater seem flat and lifeless.”
Source: Rolling Stone
In 2005, the Associated Press reported that “the average ticket to the Irish supergroup's ‘Vertigo 2005’ tour was $96.94, but some seats went for as high as $160, not including fees.”
Source: GamerCircle
Reference: The movie
A National Geographic-affiliated Web site offers an introduction to the movie as well as theater schedules and a trailer. The site calls the new 3-D technology with which the film was created “the next evolution of cinema.”
Source: The National Geographic
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