Art and Entertainment


U2 Pioneer 3D Technology to Recreate Concert

February 11, 2008 10:08 AM
by findingDulcinea Staff
The makers of the new U2 movie claim that technological innovations allowed them to capture the intensity of attending a live concert.

30-Second Summary

According to MarketWatch reviewer Jon Friedman, watching “U2 3D” really does rival the experience of actually being at a concert.

The new technology, which streamlines previous 3-D techniques, “has Wall Street and Hollywood drooling,” writes Friedman. "Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour," another film created with the 3-D technology, collected a record $29 million on Super Bowl weekend.

The simulated concert experience could create a new revenue stream by enticing into theaters an audience that would be reluctant to pay the cost of a ticket to the real thing. A ticket to “U2 3D” costs $15. In 2005, the Associated Press reported that “the average ticket to the Irish supergroup’s ‘Vertigo 2005’ tour was $96.94, but some seats went for as high as $160, not including fees.”

A company called 3ality Digital is behind the film. Its co-founder, Peter Shapiro, says this type of film will catch on in Hollywood not only because of the quality of the viewing experience but also because it is “pirate-proof.” The film is not made for home viewing.

The New York Times’ Matt Zoller Seitz described the movie as “not merely a technical landmark—shot entirely in digital 3D—but also an aesthetic one.”

Andy Greene of Rolling Stone thought “the film was really remarkable and makes every other concert I’ve ever seen in a movie theater seem flat and lifeless.”

Headline Links: ‘U2 3D Movie Could Change Concert Movies’

Opinion & Analysis: Movie reviews and ticket prices

Reference: The movie


Most Recent Beyond The Headlines