toys, Christmas season, Christmas 2008
Mark Lennihan/AP
Chairman and CEO of Toys "R" Us Gerald Storch

Stores Reduce Toy Prices Before Holiday Season

October 03, 2008 08:58 AM
by Emily Coakley
Some retailers plan to reduce toy prices this winter, as one industry executive predicts that despite economic concerns, toys will have a good holiday season.

Toy Outlook Good, One Executive Says

Despite the crisis on Wall Street and its potential effects on Main Street, the toy industry is optimistic about the coming Christmas season.

“Last year was a tough year for most retailers but we had a great year, and I believe we’re going to do fine this year as well,” said Toys R Us’s chief executive officer, Gerald Storch, in an interview with the Bergen County, N.J., paper The Record. 

But some retailers have taken an extra step toward insuring a good season, and announced plans to cut some toys’ prices.
After Wal-Mart and Target announced plans to make toys more affordable this holiday season, KB Toys announced Thursday that “more than 200 toy prices have been cut to $10 or less, including Crayola craft kits, NFL and MLB action figures and some Fisher-Price preschool toys,” the Associated Press reported.

In other toy-related news, Reuters reports that night vision goggles, Elmo and a lifelike toy puppy are expected to be among the season’s hottest toys.

Related Topics: Lead in toys; Toys Web Guide; American-made toys


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