Isaac Brekken/AP
FCC Chairman Kevin Martin
FCC Chairman Kevin Martin
FCC Approves Sirius–XM Merger
by
Anne Szustek
Late Friday the regulatory commission voted 3-2 to approve the merger of the two satellite radio companies, with more lenient requirements than some on the board desired.
30-Second Summary
The Federal Communications Commission's decision that a Sirius-XM merger would not create a monopoly was the final governmental hurdle for the deal.
The five-person board stipulated that the combined satellite broadcaster allocate 8 percent of airtime for noncommercial programming, as well as institute a three-year price freeze.
Jonathan Adelstein, a Democratic commissioner for the FCC, said a week prior to the board's decision that he was to give the green light to the merger if the combined network dedicated one-fourth of its airtime to public and minority broadcasting, as well as not raise prices for six years. BusinessWeek argued after the FCC's final vote went through that Adelstein's more-stringent conditions "might have reduced the appeal of the merger."
FCC chair Kevin Martin said in a June 17 statement, “As I’ve indicated before, this is an unusual situation. I am recommending … this transaction would be in the public interest.”
Given the streamlined operations, shareholders are likely to benefit from a merger. Owners of Sirius and XM stock OK’d the deal in November. Since February, Sirius stock has dropped 43 percent to $2.25 per share, as of market close Friday. XM's price-per-share stood at $9.28, a decline of 40 percent over the same period.
The traditional radio industry, which has stood in stiff opposition to the merger since its nascent stages, had strong words for the FCC. “Given their systematic breaking of virtually every rule set forth by the FCC in their 11 years of existence, it would be curious if the Commission now rewards XM and Sirius with a monopoly,” said Dennis Wharton, executive vice president of the National Association of Broadcasters, in a press release.
But the Justice Department has also backed the merger, stating in March that, because the companies are in competition with traditional radio and digital downloads, there is sufficient competition to prevent Sirius and XM from raising prices monopolistically.
The five-person board stipulated that the combined satellite broadcaster allocate 8 percent of airtime for noncommercial programming, as well as institute a three-year price freeze.
Jonathan Adelstein, a Democratic commissioner for the FCC, said a week prior to the board's decision that he was to give the green light to the merger if the combined network dedicated one-fourth of its airtime to public and minority broadcasting, as well as not raise prices for six years. BusinessWeek argued after the FCC's final vote went through that Adelstein's more-stringent conditions "might have reduced the appeal of the merger."
FCC chair Kevin Martin said in a June 17 statement, “As I’ve indicated before, this is an unusual situation. I am recommending … this transaction would be in the public interest.”
Given the streamlined operations, shareholders are likely to benefit from a merger. Owners of Sirius and XM stock OK’d the deal in November. Since February, Sirius stock has dropped 43 percent to $2.25 per share, as of market close Friday. XM's price-per-share stood at $9.28, a decline of 40 percent over the same period.
The traditional radio industry, which has stood in stiff opposition to the merger since its nascent stages, had strong words for the FCC. “Given their systematic breaking of virtually every rule set forth by the FCC in their 11 years of existence, it would be curious if the Commission now rewards XM and Sirius with a monopoly,” said Dennis Wharton, executive vice president of the National Association of Broadcasters, in a press release.
But the Justice Department has also backed the merger, stating in March that, because the companies are in competition with traditional radio and digital downloads, there is sufficient competition to prevent Sirius and XM from raising prices monopolistically.
Headline Link: 'The FCC Approves the XM-Sirius Merger'
In addition to the price freeze and other conditions, the FCC is requiring the merging companies to pay $19.7 million in fines for past rule violations. BusinessWeek argues that Sirius and XM did not get off easy. “The FCC held to a conditions that the new company charge for radio channels on an à la carte basis,” writes the magazine. The two companies volunteered to do this; yet “it may nevertheless hamper the company's ability to increase revenue.”
Source: BusinessWeek
Background: Past developments in Sirius–XM merger
Adelstein, who in the past has been critical of large-scale mergers in the media industry, said the week of July 18, "It’s critical that if we're going to allow a monopoly that we put in adequate consumer protections and make sure they're enforced."
Source: CBS News (AP)
Sirius CEO Mel Karmazin “pledged that the combined company will offer pricing plans ranging from $6.99 per month for 50 channels offered by one service, up to $16.99 a month, where subscribers would keep their existing service plus choose channels offered by the other service,” reports the Associated Press. FCC chair Kevin Martin said in a statement, “As I’ve indicated before, this is an unusual situation. I am recommending … this transaction would be in the public interest.”
Source: Wired (AP)
The New York Post reported in 2005 that Sirius and XM were planning a merger, a claim that Sirius CEO Mel Karmazin was quick to deny, saying he had “no idea” where the story originated.
Source: CNN Money
Following a go-ahead from shareholders in November 2007, the Justice Department cleared the Sirius–XM merger, finding no cause for antitrust concerns in the deal. The department said, “The likely evolution of technology in the future … made it even more unlikely that the transaction would harm consumers in the longer term.”
Source: CNBC (AP)
Reactions: Statement from National Association of Broadcasters
Dennis Wharton, executive vice president of the National Association of Broadcasters, said of Martin’s initial approval of the Sirius–XM deal, “Given their systematic breaking of virtually every rule set forth by the FCC in their 11 years of existence, it would be curious if the Commission now rewards XM and Sirius with a monopoly.” He cited past reports of broadcasting interference from satellite car radios, including instances of listeners tuning into Christian radio stations only to receive Howard Stern broadcasts.
Source: National Association of Broadcasters
Opinion & Analysis: Shareholders are likely to benefit from merger
Jessica Zufolo, an analyst with consultancy Medley Global Advisors, said of the negotiation process among the five FCC commissioners regarding final approval of the merger, “This is where the real haggling begins. … We expect approval sometime in early to mid-July.”
Source: Bloomberg.com
Engadget writes that Sirius and XM executives are “trying to spin” Martin’s nod “as a big win for everyone from Martha Stewart on down, arguing that consumers will end up benefiting from more programming choices and better hardware, manufacturers and retailers will see increased sales.”
Source: Engadget
In March, just after the Justice Department green-lighted the merger, CNBC’s Jim Cramer asked viewers of his program “Mad Money” to phone Kevin Martin and push him to approve the deal. “It’s up to us to keep the pressure on so that this merger happens and happens now,” Cramer said.
Source: CNBC
Reference: FindingDulcinea’s Web Guide to Radio
FindingDulcinea’s Web Guide to Radio shows you how to get started in satellite radio and where to go on the Web to keep updated on technology developments.
Source: findingDulcinea
Related Topic: ‘Senate Votes to Overturn FCC Cross-Ownership Order’
The Senate passed a resolution of disapproval on May 15 to throw out an FCC decision relaxing newspaper-broadcast media cross-ownership standards.








