AP Photo/Tony Dejak

More Companies Going Green to See Green

April 07, 2009 09:04 AM
by findingDulcinea Staff
Buying environmentally-conscious businesses is just one way large companies are trying to project a greener image and capture a new market.

Companies Take on Green Retail

For example, Fiji Water is trying to clean-up its eco-image after the city governments of Seattle, Chicago, Salt Lake City, Los Angeles and San Francisco either discouraged or banned the use of city funds to buy bottled water.

Although the Fiji-based water company has not cut out the petroleum it uses to produce and ship its plastic-bottled water, the company announced in November that it would take on environmental initiatives aimed at offsetting the carbon footprint left by its operations.

Several other companies have launched ad campaigns touting Earth-friendly products or practices. Lowe’s and The Home Depot are positioning themselves in the green retail segment to compete with the eco-friendly retailers cropping up on the East Coast.
On Earth Day 2006, The Home Depot unveiled its “Eco-Options” product line.

Green Depot, a retailer unaffiliated with The Home Depot, opened the Northeast’s first completely green home-improvement store in Brooklyn, N.Y., two and a half years ago, and now operates five locations in the region.

David Farrington, an owner of a green building supply store in New York, said, “I think the day is coming when the big-box stores will have a green building corner or center.”

By 2010, some 10 percent of new construction is expected to include at least some environmentally friendly materials or design, making for a $38 billion industry.

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Video: ‘Green Cleaning’

Kyle Jodice of e-retailer Let’s Go Green describes easy ways to begin a green lifestyle in a clip produced by Jodice points out that paper products can be swapped for their recycled versions, low-flow aerators can be installed on sinks, showers and toilets, and chemical-laden cleaners can be replaced by all-natural ones.

Reference: Green living


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