Popovich and Du Toit Star in Paralympics Pool

Pistorius, the double amputee who has battled accusations before the Olympic trials that his prosthetic legs are an advantage, won the 100m sprint in the Paralympics.

Goods developed for the 2008 Beijing Olympics could prove popular in the general consumer market. Which innovations from this year’s games have staying power?

Expensive training and equipment helps athletes from wealthier countries win more medals than those less affluent. Can anything help make up the difference?

Team USA wins men's basketball gold; Kenyan Sammy Wanjiru wins in men’s marathon; U.S. men’s volleyball wins gold; Russia wins rhythmic gold; France beats Iceland for gold in handball;  Hungary wins gold over US in men's water polo; China win final two golds in boxing; games end with closing ceremony.

U.S. women win basketball gold; U.S. sweeps men’s and women’s 4x400; U.S. loses women’s volleyball final; Korea beats Cuba for baseball gold; corruption charges in boxing; Cuban attacks referee.

U.S. and Spain advance to men's basketball final; U.S. men’s volleyball and water polo advance to finals; U.S. baseball falls to Cuba; Rogers and Dalhausser win gold; Clay wins decathlon gold; Bolt wins third gold; Jamaican women flub baton handoff.

U.S. women's soccer wins gold in extra time; U.S. softball shocked in final; Walsh and May-Treanor win gold; U.S. women’s water polo settles for silver; U.S. women’s basketball beats Hammon and Russia; Campbell-Brown beats Felix in 200; Merrit upsets Wariner in 400; Robles wins 110-meter hurdles.

Pepsi is the most-consumed soft drink in China. But Coca-Cola’s Olympics advertising campaigns in the country are upping its product visibility.

The U.S. women’s basketball team plays Thursday morning in the semifinals against Russia, a team led by American Becky Hammon.

The swimming phenom’s eight Beijing golds and seven world records have ensconced him in sports almanacs. But his publicity has also left him prone to gossip mill grinding.

The high ratings and enormous popularity of the Beijing Olympics has many athletes, and their sponsors, looking to cash in with lucrative endorsement deals.

Bolt breaks world record in 200; Redeem Team blows out Aussies; U.S. softball survives against Japan; U.S. baseball also beats Japan; U.S. men's volleyball wins in five sets; BMX makes crash-filled debut; Russian duo win synchronized swimming gold; Ichenko wins swimming marathon; Afghanistan wins first ever medal.

The black tape worn by Walsh and other Olympians has left viewers baffled and led to an increase in sales for the company that produces it, but little is known about its effectiveness.

Psychological warfare has become commonplace in Olympic competition.

Olympic and Paralympic athletes from a variety of cultures and countries have the same physical expressions of pride and shame.

Shawn Johnson wins gold; Chinese men complete gymnastics dominance with two golds; Harper wins hurdles gold after teammate slips; U.S. women’s water polo through to finals; May-Treanor and Walsh win semifinal; U.S. baseball beats Taiwan; Argentina and Nigeria through to men's soccer final; Hoy becomes most successful British Olympian in a century.

High ratings and an Olympic-size marketing frenzy has official sponsors and unaffiliated brands alike shilling out millions in Beijing and on NBC to snare market share.

China continues to dominate international table tennis, but its popularity may be waning as younger generations are attracted to Western sports.