The Future of Internet Privacy

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Internet Marketing and Privacy

For as long as there have been consumers, marketers have gathered information about consumers in order to better target a marketing pitch.  With the advent of Internet advertising in the 1990s, marketers gained another avenue to track consumer behavior to send targeted marketing offers.   This guide provides an overview of the best Web resources for learning about off-line and online consumer targeting practices. It educates you about the data that marketing companies may be gathering about you, and offers advice on how you may be able to control the data that is gathered about you.

Offline Consumer Targeting

For how long have offline marketers have been collecting data on consumers ?  The Consumer ... read more »

Online Advertising Technology

The world of online privacy can often seem overwhelming. Privacy policies written in ... read more »

Third-Party Advertising

Most advertisements on the Web are not served or sold by the sites you see hosting them, but by ... read more »

Social Networking Sites and Advertising

Every day millions of Americans freely list personal details of their lives on social networking ... read more »

Search Engines and Advertising

Perhaps just as much as they do with social networks, Internet users potentially reveal private ... read more »

The Future of Internet Privacy

As the future takes shape, there will no doubt be more companies that cross the line in trying to take advantage of user privacy. The most powerful tool against these companies may not be government regulations, which are slow to react to technological innovations. Instead, the Internet, by its inherently social nature, empowers consumers to quickly organize against malicious privacy practices and force companies to respond.

Dulcinea's Insight

  • With Internet users more concerned with their privacy than ever, privacy itself has become a commodity for Web service companies to sell themselves on. This has created market competition between companies to offer consumers the best privacy services. Ask.com provides an example of a search engine hedging its business on offering better privacy services than its competitors.

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