Internet Marketing and Privacy
For how long have offline marketers have been collecting data on consumers ? The Consumer ... read more »
The world of online privacy can often seem overwhelming. Privacy policies written in ... read more »
Most advertisements on the Web are not served or sold by the sites you see hosting them, but by ... read more »
Every day millions of Americans freely list personal details of their lives on social networking ... read more »
Perhaps just as much as they do with social networks, Internet users potentially reveal private ... read more »
As the future takes shape, there will no doubt be more companies that cross the line in trying to take advantage of user privacy. The most powerful tool against these companies may not be government regulations, which are slow to react to technological innovations. Instead, the Internet, by its inherently social nature, empowers consumers to quickly organize against malicious privacy practices and force companies to respond.
- With Internet users more concerned with their privacy than ever, privacy itself has become a commodity for Web service companies to sell themselves on. This has created market competition between companies to offer consumers the best privacy services. Ask.com provides an example of a search engine hedging its business on offering better privacy services than its competitors.