Internet Marketing and Privacy
For how long have offline marketers have been collecting data on consumers ? The Consumer ... read more »
The world of online privacy can often seem overwhelming. Privacy policies written in ... read more »
Most advertisements on the Web are not served or sold by the sites you see hosting them, but by ... read more »
Every day millions of Americans freely list personal details of their lives on social networking sites such as MySpace and Facebook. All of this potentially available information is an advertiser’s dream, and big business for social networking companies. But these sites and their advertisers must walk a fine line between advertising based on their users’ profiles and violating their users’ privacy rights.
- Myspace and Facebook both plan to target advertising based on information provided by users in their profiles. This potentially includes information ranging from your taste in movies or books to your sexual orientation and relationship status. The New York Times provides a description of MySpace’s plan and the Wall Street Journal has one of Facebook’s.
- These programs and other forms of targeted advertising face potential backlashes from the vast user-bases of the social networking sites. Ironically, sites like MySpace and Facebook provide the ideal social tools for organizing consumer resistance to harmful advertising.
- For tips on safely using social networking Web sites, visit the findingDulcinea Social Networking Web Guide.
Perhaps just as much as they do with social networks, Internet users potentially reveal private ... read more »
As the future takes shape, there will no doubt be more companies that cross the line in trying to ... read more »