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What is a Blog?

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Blogs: Find a Blog to Read or Create Your Own

Think of the Internet as your personal publishing house. On it you can choose from a million self-published journals and diaries known as blogs, and keep current on all the topics that interest you, as well as create your own blog, adding your voice to the buzz of the blogosphere.

What is a Blog?

Blogs began as simple online diaries, updated regularly with new "posts" appearing at the top of the Web site. Despite the numerous mutations they've undergone since then, and the many new uses people have found for them, they've retained this simple structure. Having become "blogs" in 1997, when Web and log were combined and the first two letters unceremoniously chopped off, this unassuming type of site has subsumed a large portion of the Internet, with 76 million blogs worldwide and counting. Arguably the most free form of publication in history, the "blogosphere" is enormous, eclectic, and boundless. Enjoy.

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  • Video blogs, known as vlogs, have become massively popular and more widespread with the advent of cheap and easy-to-use Web cameras and software. Vlogs, like blogs, run the gamut in terms of topic and form, with interviews, music vlogs, mini-shows, and more.

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Evaluating Blog Credibility

Like all Web pages, blogs can range from extremely informative and high quality to mere low-budget advertisement. With so many out there, the ability to skillfully judge a blog's credibility will help you narrow the pack and save you a good deal of time. But the low-cost and at-a-distance nature of Web publishing makes it harder than ever to judge who's behind a blog. This section will equip you with the know-how and tools to evaluate a blog's legitimacy.

Dulcinea's Insight

  • Most people have some familiarity with journalistic ethics, but too many assume the same ethics are practiced in the blogosphere. With an evolving mediascape, ethics and good practices are being constantly reevaluated and repurposed. The debate about the relationship between blogs and traditional journalism (and whether the question even matters) is still raging.
  • Here are some basic questions to ask yourself about any blog you encounter: 
    • Who is/are the author(s)?
      • Blogging is not a very expensive endeavor (it can even be profitable), so pretty much anyone can write one. The blog you're reading may be written by a professional blogger, a person with a little spare time, a group of friends, or even a company with numerous employees contributing. A credible blogger will make clear which of those they are in their "about" or "policy" page/section. Knowing the source of a blog is essential to understanding the credibility of its information. A drug company's promotional blog is probably not the best place to find objective information about its products; a congressional lobbyist probably isn't the best source for political news.
      • Even among unbiased bloggers, the range of expertise and experience is vast. There are seasoned professionals and respected academics in the blogosphere, as well as laymen who want to put in their two cents. Simply having a blog does not give its author any credentials or credibility.
    • What affiliations does the blog have?
      • Blogs may often be sponsored by, partnered with, or endorsed by other, sometimes larger publications or organizations, educational institutions, or governments. This information should be made available in the "about" section of the blog or through the use of any relevant logos.
      • Bloggers, especially those who have a large readership, can make money by selling ad space on their sites. Keep a blog's sponsors in mind when assessing objectivity.
      • Excessive ads on a blog often indicate a lack of credibility.
    • How often is the blog updated?
      • A rarely updated blog is a warning sign of a money-making scheme or some other lack of credibility.

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Blog Directories and Blog Search Tools

No matter how obscure your interests, there's a good chance that there's a blog to fit your needs. But with 71 million blogs and growing, a system of filtering and finding the good ones is a must. The sites and tips featured in this section will show you how to do just that.

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  • The blog world (or blogosphere, as it's often called) is all about interconnections, and bloggers revel in referencing each other. If you find a blog you like, check on the side of the site for a list of the author's favorite blogs, called a blog roll. It's the online equivalent of word of mouth, and the most powerful tool for finding more blogs.
  • If you have a specific hobby or subject for which you'd like to find related blogs, simply type it into your preferred search engine and add "blog" (e.g., "gardening blog"). This should get you started with the more popular blogs on that topic.
  • Another blogging tool called trackback further enables referencing between blogs. Clicking the trackback link at the bottom of a blog post will show you all the other sites and blogs linking to that post, instantly expanding the world of that topic for you. For more information on trackbacks, including how to use them on your own blog, see the sites featured below.
  • Once the domain of individuals, blogs are becoming the tool of a growing number of businesses and organizations, often written by a group of people who blog individually themselves. Often you can find a site's accompanying blog on its sidebar or "about" page.
  • Below you'll find sites to help you search or browse the blogosphere, as well as a few of the most popular or unique blogs on the Web today. The blogs in this section are by no means representative of the entire blogosphere, but are intended as a starting point for your journey of discovery. For more blogs on specific topics, take a look at other FindingDulcinea Guides, almost all of which feature blogs on their respective topics.
  • Besides chronologically, you can also read posts according to category or 'tag.' Some bloggers will have a 'tag cloud' that shows topics discussed based on frequency. The bigger the font, the more the blogger has written about that 'tag.' Simply click on the word to read all posts on that topic. Here's an example of a category or tag cloud:
    • politics news health 
    • shopping travel education 
    • music television technology 
    • parenting finance

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For blog-focused search tools ...
For other blog-finding resources ...
To see which blogs other readers like ...
To learn more about trackback ...
For top political blogs ...
To read about food ...
For popular blogs about travel ...
For music blogs ...
For sports blogs ...
For car blogs ...
For blogs about personal finance and investing ...
For religion blogs ...
For blogs about technology ...
For entertainment blogs ...
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Blog Feeds and News Aggregators

As you start surfing the blogosphere, you're bound to amass a growing collection of favorite blogs that update with varying regularity. Keeping up to date with all of them does not need to be an exercise in persistence. The sites in this section will explain the easy ways you can organize and stay current with all your favorite blogs, as well as any news that interests you.

Dulcinea's Insight

  • The most common way to keep track of a number of sites and blogs these days is a syndication technology called Really Simple Syndication, or RSS. Many sites that update frequently post RSS "feeds" that you can subscribe to for free. A small program called an RSS reader will keep track of these feeds and instantly notify you of any new content on the sites you choose. So instead of checking all your sites five times a day, you simply click on your RSS reader and see a list of what's new. For more on RSS and how it can help you keep current, see the links in this section.
  • RSS readers were designed to make things simpler for you. Overloading them with any and all sites you encounter can defeat the purpose of this time-saving technology.
  • RSS can be used to keep current even if you don't know what sites to subscribe to. Special sites called news aggregators do the picking and choosing for you, using RSS feeds to scour the world of news and blogs and bring you the latest on any topic you search for. Check out the sites below for more on news aggregators.

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For an explanation of RSS, Atom, et al ...
To find RSS readers ...
For news aggregators ...
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Starting a Blog

Blogging was designed to empower every Internet user, so it's natural that you might be wondering how you can start a blog yourself. Creating and updating a blog is easier than it might look. The sites below will take you through the process of creating a blog, whether you're a novice to the Net or a seasoned Web surfer.

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  • Before you choose your blogging tool and hosting site, take a look at what kinds of blogs usually use each one. Some are geared toward personal or amateur sites, while others are more powerful but more complicated and thus ideal for a more advanced blogger or business.
  • Choosing which blogging platform and software to use (and there are many) will affect the look and functionality of your blog, as well as how you interact with it. The more popular platforms include Blogger (by Google), Wordpress, MySpace, and Movable Type. For more information on choosing a platform and software, check out the sites described below.
  • The assumption of anonymity on the Web can be misleading, and the risk of real-world consequences from blogging is substantial, as this article illustrates. Below we recommend sites that will help you safely take part in the blog phenomenon.
  • Many travel Web sites such as Lonely Planet or Travelpod offer easy-to-use travel blog tools to chronicle your world wanderings.
  • Most blog tools allow you to enable your readers to "comment" on your posts, adding their own insightful (or not) opinions at the bottom of your masterpieces. This feature is optional, and should only be turned on if you have a thick skin; blog commenters are notorious for their lack of etiquette.

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To start a blog ...
To choose a blogging tool ...
For blogging tools ...
To blog safely ...
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Blogging for Money

The more effort you spend on your blog, the more you might be thinking "I ought to get paid for this." Fortunately, you can—no job application necessary. Explore the sites in this section to learn how you can make money blogging.

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  • Registering your blog on social bookmarking sites such as Delicious or Digg is one of the easiest ways to increase your blog traffic. Check out the "Blog directories and blog search tools" section of this guide for more on these sites.
  • To make it easier for readers to keep current with your blog, make it available for syndication through services such as RSS or Atom. For more information on syndication, see the "Blog feeds and news aggregators" section of this guide.
  • While adding advertisements or tip jars to your own blog is the quickest way to start making money through blogging, there are also many paid positions available for bloggers with good writing skills. Many companies and publications hire professional bloggers for their Web sites, or even to write internal news for their employees.

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To increase your blog's popularity and blog for profit ...
To advertise on your blog ...
To get paid for blogging ...
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Community Links in Blogs

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