Freelancing: Working Out of the Box, with Help from the Web
Maybe you're just making the leap from a steady, 9-to-5 job to the sometimes unpredictable lifestyle of an independent contractor, or maybe you've been freelancing for years. Either way, managing your current work and looking for your next gig can be a daunting endeavor. Online you'll find freelancing advice, tax information, tracking and organization tools, and much more to help you find success in the freelancing world.
You should make sure that you know what you are getting into before you take the leap into the freelance world. The Web has enabled many more people to work in a more flexible fashion than ever before, so it should be no surprise that there are plenty of resources online to help you get started working your way into the freelance job pool.
- Independent contractor is a synonym (and perhaps a more accurate term) for a freelancer.
- Freelance work varies greatly. Some people make their living doing only freelance work, others may do freelance work in addition to their regular job, and some people may work at a corporate office every day for years but are still technically freelance workers.
- Most of the sites recommended in this section help give you an idea of what the world of freelance work is like; some provide you with tools and resources to help get you started. But the best way to get started doing freelance work is to jump right in and start applying for work.
- Students in many disciplines (journalism, architecture, design, engineering, and computer programming, just to name a few) can freelance as a good way to make money while in school. This can also be a great way to start networking and building positive relationships with companies who may give you more work later on (or a full-time job once you graduate).
- Networking is a great way to lay the groundwork for a successful freelancing career. The more people you know, the more potential clients you have.
- For more beginner advice, check some of the job search sites listed in other sections of this guide; job search sites often provide tips specific to your area of expertise.
- Many blogging sites provide Web pages for free (complete with standard templates for design); this can be a good way to put your résumé, your portfolio, your name, or just your thoughts in cyberspace so that you can direct potential employers to it. Sending employers a link to a Web page can be a convenient way to show them samples of your work (rather than sending hard copies or attaching samples to an e-mail).
- If you are going to put images of your artwork in an online portfolio, consider putting a watermark or copyright image on them so that they cannot be used without your permission or without giving you credit. A number of Web-based applications give you the ability to add text or additional images to your work: Watermark Tool is specific to adding watermarks on photos; Phixr is an online photo editor you can use to add text or to blend an image with your image to use a logo of some kind; Picasa is a downloadable editor from Google.
For general beginner advice on freelancing ...
FreelanceSwitch
is perhaps the best freelance resource on the Web. Here you'll find a list of archived columns full of advice for beginning freelancers. This site always points freelancers in the direction of useful online sites and tools, and provides insightful and often humorous advice about the freelance world.
Phil Gyford
(a Londoner who has been freelancing since 2003) put together a beginner's guide to freelancing that is quite comprehensive and very easy to read. He covers issues like marketing yourself, dividing work and personal time, and billing clients. Although some advice is specific to those workers in the United Kingdom (tax advice and the like), the greater part of this guide will be useful to any freelancer.
Entrepreneur.com
has an article called "How to Freelance Your Expertise," by Andrea C. Poe, that has some quick tips about how much money to save before you begin freelancing as well as how to generate business. Poe also provides a list of some common areas in which people find freelance work.
The Riley Guide
is a useful resource for any jobseeker, and the "Telecommuting and Work-At-Home" section is particularly interesting to a contract worker or telecommuter. You'll find a list of a few job posting sites as well as some
tips for avoiding work-at-home scams. This section even suggests some less conventional home-based businesses, such as organizer or professional pet sitter.
Matthew Stibbe
is a freelance journalist in the United Kingdom who has some very useful tips for those considering freelance writing. This blog entry is specific to writers and doesn't go into much detail about the logistics of general freelancing, but provides hints about battling writers block, sending story pitches to editors, marketing and business development, and more.
To create an online portfolio for freelancing ...
Coroflot
is a fast and free way for creative professionals to put their work online. You are allowed to upload an unlimited number of files to your portfolio (so long as they are not larger than 200KB each). Coroflot also serves as a job posting site and networking community. Even if you are not in the creative field yourself, it is worthwhile to browse the portfolios on the site from architects, designers, illustrators, and artists of all kinds to see the large spectrum of creative work featured here.
Carbonmade
allows creative artists to put together an online portfolio for free. If you sign up for the free account, you'll get to upload 5 projects and 35 images. If you pay for the service (around $12/month) you can upload up to 500 images and even high-quality videos of your work. This is an easy way for an artist to get a nice-looking portfolio without having to design a personal Web site.
FigDig
is a free portfolio-posting site that allows only eight images per user, but has file-size allowances for widescreen and high-quality images that other portfolio sites do not. Knowledge of how to resize your images to fit FigDig's requirements is a necessity. You can browse other portfolios and rate other users' work, upload a PDF version of your résumé for potential clients to view, and assign keywords to your portfolio to make finding it easier for employers in need of someone like you.
Portfolios.com
spans a wide variety of creative media: photographers, musicians, artists, Web designers, and more. This site offers a free portfolio option that includes a very minimal five images, but you can pay (from about $10-$50 per month depending on which package you want) to display more material and to have the site showcase your portfolio on its partner sites. Unlike Carbonmade, which is really just a place for you to keep a portfolio and direct people to it, Portfolios.com will, for a price, show your work around the Web.
VoodooChilli.net
is a portfolio service for artists. You'll get a few "upload credits" to start with and if you want to upload more images, you can buy the credits individually (rather than buying a monthly or yearly package like most other portfolio sites). This is a U.K.-based site so purchase prices are in pounds, but the site will convert to U.S. currency if you like.
For sites that help you start freelance networking ...
LinkedIn
is a networking site that allows you to set up a professional profile, then connect with colleagues (past and present), old classmates, or search for other people in your industry. LinkedIn is a pretty useful tool for freelancers because it enables you to see who your friends know and where they work (thus giving you an "in" with a company you might want to do freelance work for).
WhoToTalkTo
is a place to post job leads and to get job leads from others. The site works on a point system so that you have to post your own leads in order to request one from someone else. It's a new way to get your foot in the door, find out who's doing the hiring, what they're looking for, and how you can contact them directly.
Ryze
(pronounced "rise") can help you create networks with past contacts or others in your field, search for jobs using their "Classifieds" section, or check out what career-related events are going on in your area. Ryze is free and offers a video tutorial to get you started.
Ning
is for you if you'd prefer to develop all of your networking contacts yourself, or if you have a niche skill that doesn't fit into any categories on some of the more traditional professional networking sites. Most social networking sites allow you to create a profile; Ning allows you to create your own social network. This is definitely not the way to get exposed to the greatest number of contacts, but by creating your own network you control who joins it. If your network is a success, you might even gain some expert credibility in your field.
But most freelancers are constantly working to make sure they have enough projects lined up to pay the bills. There are a few sites that help make your search for freelance work fast and efficient; the only thing left for you to do is, well, work.
- You'll find that job posting sites for freelance work mostly falls into three categories: job bidding sites, résumé posting sites, and job listing sites. Some sites fall into all three categories.
- Job posting sites just list freelance or contract work that is available; you then send along a résumé and/or work samples to the client or apply directly online.
- Job bidding sites list jobs that clients need done, and freelancers are then given a chance to "bid" on the project (i.e., tell them how much money you'd be willing to do it for) and the client chooses the best candidate/price to suit their needs. These sites tend to favor freelancers outside the United States who can often submit very low bids.
- Résumé posting sites allow you to post a résumé and portfolio, and potential clients can then browse through all the résumés or portfolios on the site to find people they think would be suited for a particular project.
- Most job search sites have search options that allow you to specify if you are looking for freelance work. Try looking for freelance (or contract) work on a site that posts jobs in your specific field (engineering, publishing, etc.). For a listing of some popular (nonspecific) job posting sites see our findingDulcinea Job Hunting Guide.
- One of the best ways to get regular freelance work is to develop relationships with your clients. Often, if you regularly produce quality work you will be asked to do more; your contacts there may even recommend you to friends or colleagues.
- Don't discount job sites that are based in other cities or even other countries. For example, you might be able to find work that lets you complete projects remotely through postings on a site based in Canada, the United Kingdom, or other English-speaking countries. If you speak other languages, it might be worthwhile to check job postings in countries where that language is spoken.
For job sites that are specific to freelance work ...
Sologig
has a huge directory of projects. Try sorting your results by date rather than relevance because often the older opportunities have already been filled. You can also post your résumé so employers can find you.
FreelanceSwitch
has a job forum that is very straightforward, has large text, and makes looking for work a breeze. Search the jobs in categories like Design/Illustration, Programming, Writing/Blogging, or Miscellaneous.
37signals
has programming and design "gigs" (otherwise known as short-term projects). You can subscribe to the job postings via RSS feed so that you don't have to keep checking the site every day.
The job board for this site is also worth checking out.
Krop
is an incredibly straightforward job-post site for creative and tech jobs. Either look at the list of recently posted jobs or search for keywords (for example, type of job or location). You can also subscribe to get the job feed via RSS.
For sites where you bid on freelance jobs ...
Guru
is an online job posting community for freelance professionals and companies that need them. Basic membership is free but you have to agree to receive all your payments through the site. Create a profile, upload a copy of your résumé, and start looking for jobs to bid on. If you decide to only use the free service, you are limited in what jobs you can apply for. Upgrades cost anywhere from about $150 to about $200 annually depending on what features you need, and there are discounts for upgrading more than one of your profiles at once.
Elance.com
lets you develop an online portfolio and then place bids on projects listed on the site. The basic free membership greatly limits your ability to get work (as you can only bid if invited by the client) and minimizes your ability to maintain a strong presence on the site. Paid subscription allows you anywhere from 8 to 120 bids a month and can cost from around $10 to $200 a month depending on your profession and the type of membership you'd like. Elance also takes a cut of your project fee.
oDesk
will help you find and bid on technology jobs, or simply post your hourly rate and take a few skills tests to let potential employers find you. oDesk is free to join and helps you track and receive payment.
For the freelance sections of general job search sites ...
Craigslist
isn't technically a job search site; it is a classifieds site that has job postings. Find your city on the list of cities on the right side of the homepage, then look for freelance work in the "jobs" industry of your choice, or take a look at the "gigs" posted (these are almost exclusively contract, short-term, or freelance work). If you don't mind sorting through the sometimes adult-themed content and occasional ad post, this is a great place to look for short-term work.
Indeed's advanced job search
allows you to search by job type ("contract" is one of them), location, keywords, and when the job was posted. This site searches all job listings on major job boards, newspapers, associations, and company job pages so it usually produces pretty comprehensive results and is a good place to browse the general pool of job listings.
Mediabistro.com
is not exclusively freelance but it does provide a good amount of listings for contract and freelance work for those in the media industry. You'll find the most job listings in larger cities but if you plan to work remotely, this won't really be an issue.
If freelancing is your only source of income, you are going to have to be very careful. Some online tools help you calculate appropriate pay rates, other sites help you research potential healthcare options for yourself and your family, while others help you put together a contract to ensure that you are paid.
- Professional associations' Web sites sometimes provide pay-rate suggestions for freelancers. If you're trying to set rates, try asking friends who freelance what they charge or what clients might typically pay for the type of work you do. You want to make sure that you are charging enough to make a living, but not so much that you aren't getting any job offers.
- Always work out pricing before you begin a project. Determine what will happen if the client is not satisfied with your work (Will you get full pay? Partial pay? No pay?) and what exactly is required of you to ensure satisfaction. Sign a contract that explicitly lays out the terms of the project.
- Most freelance contracts are relatively short and simple, but it never hurts to have a lawyer look over any contract before you sign it.
- Some unions allow their members the option of buying into a health insurance plan for less than you might pay on your own. Check the Freelancers Union as well as unions that are specific to your profession for details about rates and coverage.
To help you determine freelance rates ...
FreelanceSwitch
has an Hourly Rate Calculator that asks you to enter all of your business, personal, and other expenses in some detail. The calculator then prompts you to figure out how many days and hours you'll be working over the course of a year. It then gives you an estimate of what you'd need to charge per hour to break even, and what you'd need to make per hour to achieve a profit margin of your choosing. This calculator won't accurately give you an exact per-hour rate (as you may encounter more or less financial need during a particular year, or pay more or less in taxes than anticipated) but it does give you a good starting point. These calculated expenses may help you think about how much your actual expenses are so that you are charging a fair rate for your service.
Blue Flavor
has an article that tries to take the mystery out of pricing a project for both client and vendor. Although the actual pricing model has more to do with pricing for an agency than for a freelance worker, there are some fundamental tips here that are helpful to anyone setting their own price. These tips include: "You can't negotiate up," things to consider when setting an hourly rate, and complications that may increase the cost of a project.
To help you write contracts for freelance work ...
Elance
provides some sample documents including nondisclosure agreements, buyer/service provider agreements, and an engagement letter to assist you in developing contracts and agreements with your clients.
For freelance health insurance information ...
eHealthInsurance
covers the basics of different types of insurance and health savings accounts. Take a look at the "Help Center" (located at the top of the homepage) to find answers to some frequently asked questions about health insurance. You can compare plans, get quotes, and apply for insurance here.
HealthDecisions
is one of the Web's premier portals for health insurance information. Users not familiar with how insurance works, or what their options are, should start by visiting the "Learning Center." It's here that you'll find definitions to acronyms like HMO, PPO, HSA, and HDHP, a beginner's guide to insurance, and a useful FAQ section. The "Insurance Locater" can help you find insurance in your area.
To help you save for retirement with freelance work ...
SmartMoney
has a "Tax-Free Retirement Accounts for the Self-Employed" article that provides a chart of the different types of retirement accounts you can set up as a self-employed individual and the yearly contribution limits of each. Not sure what the difference is between a Roth IRA and a SEP? No problem, this page also explains in further detail what each account is and how it might benefit you.
If you're going to work on several projects at a time, or even one project, organization will play a key role in making sure you complete each everything properly and in a timely manner. Online you'll find a great number of tools and tips to help keep you on track and paid on time.
- Simple online tools (like Google's "Docs and Spreadsheets" application) can help you keep track of payments if you aren't looking for many bells and whistles. However, there are a number of free or inexpensive online tools or software packages that can do a little more for you than the basics and potentially save you time and money.
- Unlike your paper-and-pencil calendar, some online calendars will send you e-mail alerts when, say, an important meeting or project deadline is approaching so that you can make sure not to miss it.
- You can use your e-mail address book or a social networking tool such as LinkedIn to keep track of your contacts and potential (or current) clients so that you won't have to rely on a Rolodex or a stack of business cards to stay in touch. Most online address books let you easily sort contacts into categories, and you'll be able to access your contact list from anywhere with an Internet connection.
For some lists of Web resources to help with your freelance work ...
Codswallop
is a blog written by a Web programmer/consultant that lists Web applications that are useful for those in the freelance industry. Here you'll find organizational tools, money trackers, security tools, storage applications, marketing tools, and many more.
To help you track your freelance hours or work ...
Side Job Track
is a free tool to help you track your work. You can keep track of invoices, clients, project notes, hours worked, and more on this site. When you sign up, the site walks you through its various features.
To help you keep backup copies of your work ...
Strongspace
gives you a secure space to back up or share your files. Upload, download, and manage your files using secure FTP. You'll pay about $15/month for 5 gigabytes of space or you can upgrade for more space (up to 100 gigabytes for $100/month).
Jungle Disk
is powered by Amazon.com and allows you to back up or store files from your computer for about 15 cents per gigabyte per month. You can store as much or as little information as you like, and can access it from any computer.
To help you send or exchange files with freelance clients . . .
Sendspace
is a free service that allows you to send files to a client or to yourself that are too large to send as an e-mail attachment. You upload the file to Sendspace, send a link to the file to the recipient, and they can then download the file to their own computer. For a fee, you can upgrade to Max or Pro levels and take advantage of enhanced features like greater bandwidth and advertising-free downloads.
FolderShare
is an application that allows you to share files with clients by dropping them into virtual folders. Download the free program and then create folders that you can share with clients as if they're on a network server. As long as you're online, you can update files or move them in and out of the designated folders from your computer; they'll be instantly updated on the computers of everyone else who has access to that folder.
YouSendIt
allows you to "send, receive and track files, on-demand." This service streamlines and facilitates the process of sending large files to multiple people at a time, making overnight couriers, FTP transfers and bulky e-mail attachments a thing of the past. The program can be used for free, but you can pay for more advanced features.
Taxes can be more complicated for freelancers than for an average employee in a large company; in most cases taxes are not deducted from your paycheck, so you'll have to set aside a good portion of each paycheck in order to have enough to pay your taxes at the end of each year (or quarter). It is especially important for freelancers to make themselves aware of potential write-offs available to them so that they can save receipts and track expenses (especially if you work exclusively from home).
- Before you begin doing freelance work, talk to your accountant or financial advisor to determine how much money you should be putting aside for taxes.
- Most freelancers are required to pay estimated taxes a few times a year. Check to see if you need to do this so that you can avoid being penalized come April. The forms for filing estimated taxes can be found at the Internal Revenue Service Web site.
- Because you'll have to save your tax money and pay quarterly (or once a year), consider keeping those funds in an online bank account-these typically have higher interest rates than regular savings accounts because they have lower overhead costs. Two popular online banks are HSBC and INGdirect.
- For more advice and Web sites related to paying taxes, check out the findingDulcinea Tax Guide.
Kiplinger Tax Center
has resources to help you lower your taxes. This site has tips such as commonly missed deductions, a withholding calculator, an "ask our experts" section where you can seek tax advice, guidelines for choosing the right accountant for you, and more.
The life of a freelancer, while often exciting, can also be lonely. There are many places online where you can find support, advice, and even job leads from other people in the freelance community.
- If online communities don't provide enough human interaction for you, check some of the career posting sites to see if they hold seminars or professional get-togethers. For example, mediabistro.com, a site for those in the media world, often hosts freelance parties in major cities.
- If working at home has you feeling lonely, consider taking a job doing freelance work onsite at a client company. You'll have the benefit of workplace camaraderie without giving up the freedom of freelancing. If you'd prefer to stay away from offices but still crave human interaction and a change of scenery, try doing your freelance work from a coffee shop, the public library, or anywhere else you can find an Internet connection. You might be surprised how many other people make their living in nontraditional ways and are out and about in the middle of the day.
- The sites listed here are general resources; industry-specific sites are a great way to find tailored advice and support. Professional associations often offer support in the form of online forums, continued education classes, or professional get-togethers.
For advice about freelancing ...
FreelanceSwitch
has a blog that's filled with great advice for freelancers of all types. Here you'll find lists of Web resources, advice about different working conditions or client relations, tips about how to better manage your time, and more.
Monster.com
has career advice personalized for the contract or temporary worker. Here you'll find articles about trends in the freelance industry, profiles of jobs and industries, tips about appropriate salary and benefits, even suggestions of good places to look for contract work.
Authentic Boredom
is a blog that provides some insight for freelancers based on the first six months of author Cameron Moll's freelance career. This is by no means a comprehensive guide for beginners, but the tips he provides (like considering check delay and keeping your work separate from your free time) are useful even to some veteran freelancers.
For a freelance message board or forum ...
Freelance Lounge
is a forum where freelancers can ask and answer questions of each other, or just post messages of support or advice. Browse the forum by topic to see if anyone is posting messages that are of interest to you, or post your own question to see if you get any useful advice from the other forum members.
For a freelancer union ...
The Freelancers Union
was started in 1995 in New York. Although this organization is still very New York-centric, membership is open to freelancers everywhere. Check out the "Resources" section to find links to sites with information about insurance, other unions, taxes, and even other activism organizations. Basic membership in the Freelancers Union is free, but if you want to access the group health, dental, disability, or life insurance, you have to pay for it.
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