What's Next?


What’s Next for Starbucks?

April 25, 2008
by findingDulcinea Staff
Starbucks remains one of the most successful modern retail ventures this country has seen, but it’s also the target of many a coffee lover’s ire. With continual competition from the artisans of coffee and cheaper retailers, what lies down the road for Starbucks?

On the other side of the counter, many baristas are seeking changes that go beyond more training and better coffee machines: they want to make sure that they get what they’re owed. In March, a California court ruled that Starbucks must reimburse baristas the tips that they were previously required to share with shift supervisors. Similar cases are pending in Massachusetts and New York.

Most Recent Features