Remembering "Forgetting Sarah Marshall"
by findingDulcinea Staff
Months before the release of the film “Forgetting Sarah Marshall,” viral marketers put up a series of cryptic advertisements and started a blog, Ihatesarahmarshall.com. Viral marketing campaigns use mystery, fun, and often, deception to help create buzz for a new product. Sometimes such campaigns succeed; sometimes they backfire. What’s the secret to successfully getting the word out?