Another company that has done billboards a service is Dove, whose ads encourage a “Love me for me” mantra. Proudly bearing their bodies in its ads, women of all ages and sizes—regular people
, not models—have helped change the status quo. Recently, Dove also put out an ad directed specifically at parents, reminding them of the constant influx of sexualized and otherwise grown-up imagery that girls see every day. The message is simply, “Get to them before the ads do.” See this ad
and several other fascinating installments from Dove’s “Evolution” series on YouTube.