Next, the labels. Alcohol content, region, year, or even the label design can make or break a bottle’s success. After picking a varietal and a region, a budding sommelier depends on the label to make the final selection. Professional Friends of Wine (mentioned in the previous paragraph) has a “Wine Labels
” section that will sharpen the eye of the frugal wine buyer; soon you’ll pass up a swanky label design in favor of a wine that will actually deliver the goods.