Fashion Designers: Miuccia Prada
by
findingDulcinea Staff
Miuccia Prada is the woman behind the famous Italian fashion label Prada. When still a young woman, Miuccia took over the family luxury leather goods company and has since grown the brand to include clothes for women, men and children; accessories; skincare; and beauty. The Prada philosophy maintains extremely high quality and understated, forward-thinking design. In support of this philosophy, Prada assumes an influential role in the larger world of art and design.
From Politics to Fashion
Miuccia was an unlikely candidate for a fashion luminary. She earned a PhD in political science, was a member of the Italian Communist party, and spent years performing as a mime. In 1978, her mother passed down leadership of the family luxury luggage company founded by Miuccia’s grandfather in Milan in1913. Miuccia’s first success came in the 1980s with utilitarian nylon handbags that quickly became must-haves among the fashionable elite. She soon added an equally sensible line of beautifully made women’s ready-to-wear, later adding a men’s line. Both achieved the same iconic status as her original nylon bags. View the most recent runway shows from Milan on Style.com.
Source: Style.com
The Prada name has become so iconic that the scathing novel (and subsequent film), “The Devil Wears Prada,” wields it to represent the pinnacle of fashion success and power.
Source: Dulcinea Media Store
In 1992 Prada launched the youthful, less expensive Miu Miu label, characterized by bohemian prints and painterly colors. The Miu Miu website highlights the beautiful, drama-charged photos of the brand’s image campaigns.
Source: Miu Miu
And for more Prada eye candy, view the Prada site, with its whimsical videos and images of the ever-changing wallpaper installed at the Broadway store.
Source: Prada
Benefactor of Art and Design
In the past, Prada has turned some of their international city boutiques into art exhibition space. “Waist Down” examined the skirt, spanning the designs from the first collection in 1988 to the present. Fixtures designed by OMA (Office for Metropolitan Architecture; the company of Rem Koolhaas) showcased the garments full of air; fluttering in the breeze; hanging displayed on the wall; or pictured in large runway cutouts.
Source: New York Times
This is not the only Prada contribution to the design community. Miuccia and her husband and business partner, Patrizio Bertelli, established the Prada Foundation in 1995. Directed by the legendary critic and curator Germano Celant, the foundation sponsors exhibitions and other worthy cultural causes: financing a university chair in aesthetics, sponsoring a film production, and exhibiting works of contemporary artists using current technology.
Source: Prada Foundation
For a collection of New York Times articles discussing Miuccia Prada’s work and contributions, see their archive containing more than 50 articles.
Source: New York Times







