What’s Next for Sigg?
by findingDulcinea Staff
What’s next for Sigg, the suddenly hot, 100-year-old bottle maker?
Despite Sigg’s century-long history as a manufacturer of aluminum housewares, the Swiss company has only recently become a widely recognized brand in international markets. In the past few years, the company has emerged as one of the leaders in the fiercely competitive market for nondisposable water bottles. Concern for the environment, new research about the toxic effects of some substances used in plastic, (and, of course, Sigg’s ultra-cool design) have propelled these colorful aluminum accessories into the hands of backpackers, fashionistas, concerned moms and ethical environmentalists alike.