Weekly Feature

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AP/Kristie Bull/Graylock.com
TOMS Shoes founder Blake Mycoskie

The Rise of the YAWNS

June 19, 2008
by Liz Colville
A new order, the “young and wealthy but normal” set, are taking over the world with entrepreneurial pursuits, many of them “green” in nature. Gone are the days of the yuppie; the Yawn reigns supreme.

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BuzzFeed, discoverers of all the inane and worthwhile trends that bloggers and journalists are talking about, aptly encapsulated Yawns when it remarked, “it’s so much harder to hate yuppies when they actually care about something.”
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